Tata Communications

“With Smarthub, we’re able to press one button to trigger an email to all takers instantaneously, no matter the resources involved or rights package they subscribed to.

My favourite feature of Smarthub, is that the e-mail the broadcasters receive has a link that is refreshed in real time. No matter when you click the link, you will always have the most up-to-date information. There could have been 50 changes between Monday to Friday, but you will only see the current details. It is fantastic!”

Annette McCrary
OU Bookings and Special Events Manager, Tata Communications

Client details

Industry:: Television, Media and Film
Location:: Worldwide
Size:: 500+ Users

The brief

Our client manages live, simultaneous transmissions to over 80 broadcasters over a range of global outside events, such as international tennis tournaments and motorsport. The time critical technical data and encryption codes sent automatically by Smarthub are essential for the transmission to be seen by millions of viewers.

These events require precise timing to ensure crew, equipment and broadcast schedules are all sequenced and remain in place. The nature of these events means there is the need to keep a wide range of broadcasters in different countries instantly updated of changes to the event schedule.

An accident during a race could mean that the schedule for the day is changed to accommodate an overrun or cancellation.

The previous method of using email and phone messaging was inadequate and not easily scalable.

Our solution

We utilised Smarthub to create a sophisticated, secure communications platform, linked to a database of users with controlled access that could send different messages to key personnel. Creation of templates meant that notifying 80 key Media and TV broadcasters for each event simultaneously was done in a few simple key strokes.

The Smarthub solution improved initial communication times by over 200% to clients. It increased the trust from the broadcasters that they were getting the most up to date information as fast as possible and thereby reduced inbound queries and the associated personnel costs of handling these.

Product features

With over 100 key features designed for asset management and integration with your work processes, Smarthub offers you a management system that can be used anytime, anywhere.