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ROI – Honda UK

Honda wanted a more effective solution for their specialist fleet and SME retailer network to manage test drives with a real time system.

Client details




UK wide


500+ Users

The brief

More than 70% of people want a test drive with a vehicle prior to purchase.

Honda have historically used a logistics company to hold stock, hundreds of cars at a single point in the UK which would then be delivered to companies employees who wanted a test drive.

This operation was inefficient and was significant cost to the organisation. A new system had to transform the way the operation worked and lower the cost base.

Our solution

Smartconnect allows business customers to choose where they could take their test drives and for Honda to manage their fleet more effectively.

The new Smartconnect system allowed the fleet of vehicles to be in the managed in the retailer network. Retailers were able to deliver the cars and offer a higher level of knowledge about the vehicle to the customer and achieve a higher sales conversion.

There was a major reduction in the cost to deliver each test drive, yielding more than £100k per annum which was combined with greater visibility to Honda UK of the overall UK fleet demand.

Product & features

Smartconnect offers real-time customer booking for automotive manufacturers or retailers to improve customer experience and increase efficiency. 

Find out more


Fleet management and scheduling of test drives made easy


Massive cost and time reduction benefits


Go anywhere, web-based system

What they said…

“Once you set up is set up, it’s easy to use
There are so many features on Smarthub that are useful. We are using it to help advise what equipment to buy in future budgets by being able to analyse booking history
having that support from Siso of a real person who really knows the system and our issues is a better way of getting great customer support.”

Damian Brooks Lloyd
Damian Brooks Lloyd
Store supervisor, University of Sussex